Since there are lots of people getting into affiliate marketing every day, it is no wonder that the competition is getting fierce. The challenge is to try and beat the tactics other affiliates are using and think of smart ways on how to achieve this. Affiliate Video Brander is a tool that allows affiliates to act smarter than others. More on that later in this article.

Let's first talk about why using online video presentations work so well with regards to selling products on the Internet…

What better way could there be to wow your prospects and customers than to record and publish top notch, full motion and streaming screen-capture videos? For you as a seller, it's a great feeling to be able to offer a product that gets subscribers and customers excited in great anticipation to buy your product right on the spot.

This is Camtasia in action. It is a proven fact that giving your customers something they can actually see can explode your online sales instantly.

You do not need to have training and a lot of education to be able to know how this system can improve your sales or sales for programs that you're an affiliate of. Anyone can create stunning videos as there are hundreds of multimedia tutorials and step-by-step presentations available online.

The process is like having your customers seated next to you while looking at your desktop, as you show them the things they need to see and hear. All this is done in a step by step manner.

For those of you who don't not know it, yet - what does Camtasia do…?

1. It can record your desktop activity - not only the actions which are taken but also the sound, the explanations which you are speaking into a microphone while recording.

2. In the next step, Camtasia can easily convert your videos into web pages (using flash). Once the videos have been converted from formats like AVI or MPG to Flash, you can have your customers visit the web page which you have produced.

Videos are easier to understand because of the visual aspects. This is unlike reading texts which is not always as comprehensible as seeing and hearing a complete process on your PC.

3. Upload your web pages to your server using FTP. Publish these videos on blogs, within RSS feeds or podcasts. You may want to use your Camtasia videos to reach potential customers. This can be done by uploading your master pieces to video directories like YouTube or Google Video. By doing this, you are actively making use of Web 2.0 techniques.

Video sites and Web 2.0 are all the rage these days and if you are uploading them to places where they can easily be found, you're setting yourself up for free advertising and you can finally get your message across without having to invest thousands of dollars in PPC costs.

There are other things you can do using Camtasia. You can…

- Create stunning multimedia presentations which e.g. show how a certain piece of software works or how certain promotion techniques are being used which are described in the latest ebook you want to promote as an affiliate. This also has the tendency to reduce skepticism among hard-to-please customers.

- Reduce refunds and other customer issues by visually demonstrating how to use your product and how to do it properly. Complaints will be minimized because all the facts can be seen in the visual presentations.

- Promote affiliate products and services using these visual presentations. This is an effective way of pre-selling and redirecting your viewers straight to your affiliate website after they have finished watching the video. Make the most of the presentation by adding your site to the end of the video and make them go there directly if they want more information.

This can easily be put into action using a tool called Affiliate Video Brander. In order to use this tool, you don't even have to create your own videos. All you need to do is use the videos which the merchant has available on his site and you download them to your PC (with the merchant's permission). Videos have proven to increase conversions by a very high percentage.

You simply use Affiliate Video Brander to create a new web page which has a link to the merchant's website included (usually above and below the video). This link is YOUR affiliate link. Moreover, when the video ends, the viewer will be automatically redirected to the merchant's site using your affiliate link. Here's how the interface looks like:

These are just some of the things you can do with Camtasia and Affiliate Video Brander which can be very helpful in promoting your chosen affiliate program. If you're an affiliate and you're not yet using Affiliate Video Brander, you'll be leaving a lot of money on the table since videos can increase your conversions from visitors to buyers by at least 400%!

Tags: adsense, affiliate, affiliate marketing, affiliate program, affiliates, ebook, web 2.0