If you are good at developing products, may it be E-books or software, selling Private Label Rights to these products can be suitable for you. Private Label Rights have a high perceived value because it allows your buyers to put their name on a product which they haven't created themselves. It can save them a lot of time.

In case you already have an existing digital product which you have created and sold in the past and you are looking for additional sources of income, you can consider selling the Private Label Rights to other Internet Marketers.

Why other Internet marketers? Because they are constantly on the lookout for new products to sell. There are only so many products they can create themselves in a month so buying the rights to products they can start selling as their own seems to be very attractive to most of them.

Making Money from Selling Private Label Rights products

The following are ways you can make money from selling Private Label Rights products:

• Upfront Sales. This is the most attractive part of selling Private Label Rights. Private Label Rights can range from a few dollars to even thousands of dollars, depending on the quality of the product, its demand and how proven it is (aka how many sales you've made for the personal use version…).

• Selling Basic/Master Resell Rights to the Private Label Rights product. You can sell the Basic/Master Resell Rights to the editable, raw format of the product separately. If your buyer wishes to resell the Private Label Rights, you can charge him 4-5 times the normal price of the product and up 10 times if the buyer wants to have the Master Resell Rights, allowing him and his customers to resell the Private Label Rights to the product, as you are doing.

Pros

• You can make a lot of money from selling Private Label Rights, as these are some of the most expensive rights you can buy in the Internet Marketing field.
• Your customers will mainly be Internet Marketers, and savvy Internet Marketers are usually busy people and they prefer to focus their efforts more on marketing than product creation and setting them up. Thus, they do not have any problems with making purchases on Private Label Rights products, as long as you give them good reasons to buy from you and presupposed you help them to save their time from having to create their own quality products from scratch.

Cons

• There is often no residual income in selling Private Label Rights products. This is because your customers, who are mainly Internet Marketers, will edit your product and use their own affiliate links in it. Unless you start a Private Label Rights membership site, you'll make your money solely from upfront sales.
• Selling Private Label Rights products means that you cannot take the credit of authorship. One of the main benefits that make Internet Marketers buy from you is because they want to have the privilege to put their name on the product as the author. You remain anonymous.
• Creating your own Private Label Rights product demands a high degree of expertise, talent, thorough research, programming (for software) and writing skills on your part. If you do not have any of these traits, creating your own Private Label Content can be a difficult challenge.
• Creating your own Private Label Rights product is effort and time consuming. Unless you are using the product yourself, it may not be worth your time and effort in the long run even though there is a lot of potential income to be made from selling Private Label Rights.

What You Need Before Getting Started

You will need the following before getting started on creating and selling a new Private Label Rights product (if you don't have an existing one):

1. Word Program

If you are going to create a Private Label Information Product (E-book), you will need a Word program to create your Information Product in .doc format. If you are using MS Office, the Microsoft Word program should already be installed on your PC.

Alternatively, you can use your free NotePad program to create your Information Product in its raw format, though Microsoft Word is preferable, since you'll be able to add different formattings to the text.

2. PDF Converter

You need a PDF Converter program which will convert your finished Word document to PDF format (the PDF format is the best format out there because it allows you to offer your product to MS Windows users AND Mac users - .exe files can only be opened by Windows users…). If you do not have any PDF Converter program installed on your PC, you can get a free PDF Converter software here.

3. Graphics Program

You'll need a program to design your product’s E-cover. I use Adobe Photoshop to design my E-covers (in combination with some nice plugins). Adobe offers a free trial version (30 day usage) here.

4. Good Salesletter

This is a very important element of your Private Label Rights sales success. If you cannot convince your prospects to buy from you, you cannot make any sale - no matter how good your product is. If you don't know how to write a good salesletter yourself, then outsource that part to places like Elance.com or Scriptlance.com. They have a feedback system there which is similar to Ebay's system so you can choose the freelancer with the best feedback/price ratio.

5. Web Hosting and Domain Name

You'll need to register a domain name for your product (at e.g. Namecheap.com) AND you'll need web hosting for it. These are not the same things. Registering a domain name simply means that you have a www.yoursite.com address registered in your name.

In order to let other people come to your new website, you'll still need to rent web space on the Internet so you can store the files for the salesletter, Thank You page and your digital Private Label Rights product (the PDF file). Basically, you rent this space from a web hosting company which specializes in making servers available with a direct connection to the Internet.

6. Auto Responder

You need an Auto Responder to:

• Follow up with your prospects who do not buy from you for the first time, and

• Build your mailing list. By having your own mailing list, you can make your money from your customers within a short period of time.

Personally, I'm recommending Aweber as it has the best delivery rates for emails on the Internet. It's the one I'm using to send out my own newsletters and it's a service which comes highly recommended by all the top Internet marketers.

7. Credit Card Payment Processor

You will need this to collect the payments from your customers. If you don't expect a too high sales volume, you could go with Paypal since most Internet marketers who are going to buy from you will expect this payment solution. You can use it in combination with some script so you can automate the payment and delivery process and protect your downloads.

Alternatives are Clickbank (one time fee to register as a merchant - it has Paypal integrated now), 2Checkout (one time fee to regsiter as a merchant, too - Paypal has been integrated, too) or 1Shoppingcart (monthly fee).

Conclusion:

Once you have all of these things in place, you can start driving traffic to your salesletter. If you already have a list, this can be as easy as sending an email to your list. If you don't have such a list of prospects and customers, you'll need to contact other list owners who have potential customers on their lists (also known as JV). But this also means that you'll make less per sale as you need to pay them a commission for each sale (usually between 50-100%).

Yes, some people even give away 100% commissions just to get customers on their own list. Later down the road, they can start selling their own stuff to them and they get to keep everything - which is the whole purpose of giving away the full commissions. The other reason is that they might have a One Time Offer behind it, on which they make 50% so they can still profit from a high number of sales when giving away 100% commissions…

Tags: adsense, affiliate, clickbank, internet marketing, traffic

Poooh,…..I finally got your video about social bookmarking finished. It feels like it took forever.

My original plan was to have it released… yesterday…! But I soon had to confess to myself that this was absolutely impossible .

Not just because it took me almost half of the day to shoot the video. That was not the real problem.

The video consists of 3 individual parts which I had to combine into 1 big AVI file (the final file was 584 MB to give you an impression of the size). It took my PC hours and hours and I don't have a particular slow one.

I own an Intel PC with 3.2 Ghz and 2 GB RAM (maybe the 2 GB weren't enough - who knows…). And when I had combined all the 3 parts, I needed to convert the avi into a Flash file in order to make it smaller and to have it display on a web page… Baaaaammm…. it took my PC another 2 hours again.

D**n…!

Of course, I'm not Steven Spielberg or an actor so maybe you find it a bit boring…

The video consists of:

a.) A personal introduction done with my Camcorder which I bought last year when I went to Mauritius to do the personal IM coaching

b.) Explanation what Social Bookmarking is all about and why you need it (with Powerpoint Slides)

c.) Practical examples of how to bookmark and "tag" a web page + a free service which can help you to save time when bookmarking your site

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Let me tell you that I've put in a lot of sweat and time into the creation of this video. If you like the video, I hope, you'll at least leave a nice comment on my blog

It would really be appreciated…

In case you haven't yet understood what all this talk about "social bookmarking" is about then this video is for you (click either on the picture or the link below):

17:47 mins. playing time

==> http://hopurl.com/42238

(The video is still quite large - please be patient)

And yes, I had to read most of the stuff from my powerpoint slides because I'm neither an actor nor good at doing free public speeches so please bear with me…

I'm just a regular guy, not a professional movie producer.

With that said, I hope, you'll find the video useful. And if you want to receive more of them then I want to let you know that the other parts will go right into the members' area of my Niche Content Websites membership area (paid members only, though…).

Because what I am about to show in these different parts are exactly the steps you absolutely need to take to PROMOTE your Adsense sites in order to be successful and have them make money for you.

Whether you are getting these kind of pre-made Adsense sites from me or someone else doesn't matter. If you're not doing the required promotion (==> think ONE-WAY BACKLINKS!) then you won't be getting free traffic from the mentioned resources, nor from the search engines!!

That's just a fact which newbies often tend to ignore…

I'll do another update on my NCW site and the change will be huge (you've just learned that there will be some new educational videos in it but there's still more to come). You've personally voted for this so stay tuned… I've blocked the signup of new members for now since I will be introducing completely new membership levels in April.

Tags: adsense, free traffic, search engines, social bookmarking, tagging, traffic, websites

I balance the two. SEO is more of a long term strategy for me, PPC a short term… among other marketing strategies like JVs (although I have seriously cut back on them).

Sometimes PPC is actually a good way to get traffic until the Search Engine traffic does finally barrel in…

AND you don't always have to wait 3 months. With the proper niche research and some luck, you can draw traffic in days… Once your site is crawled regularly, you can put a page up and be indexed within a day.

I don't think SEO is a waste of time unless you don't plan on being in this game for a long time. I plan on being here in 5-10 years. So I'll be patient.

SEO is a tough game no matter how you look at it. You can be at the top of the SERPs one month and drop out the next… I've seen people who have held number one positions for years and suddenly disappear all together.

It's a dangerous thing having 100% of your efforts in one area and depending on one form of advertising… diversification is a good thing.

SEO and PPC aren't even the only way to market online… some people do neither and make a ton of money.

Really… There is no predicting Search Engine's… they will always mess with your head. Sandbox or no sandbox. The algos always changing… Their index is updated frequently. Google's PR is always in flux…

After the last major update there was a lot of talk if there is even a randomization factor involved now… maybe even certain industries being treated differently… Outbound links becoming a factor also.

What I experienced could have easily been something I did… It's the closest thing to a Sandbox I've had. One day I have 50 keywords ranked high the next day they disappear. 2 months later I see visitors from those keywords back in my logs and sure enough they came back…

SEO has changed a lot since the beginning of last year. It is not as predictable as it once was. A webmaster would be a fool to rely on Google for 100% of their revenue. I've seen it happen… huge revenue generating websites dropping out of the SERPs completely… what a rush that has to be!

LET ME be honest. Like I said. The sandbox could have been something I did or some random shift in the index… who knows… I can't explain it so I call it a sandbox… but I'm always tweaking my sites… and most importantly:

I'm always trying to get new one way links pointing to my sites. Either by means of article submissions, directory submissions, social bookmarking, blog comments, article/content submission to sites like Digg.com and lots of other things… Links are still an important factor in your rankings.

Some new webmasters think if they follow the book they should find themselves at the top of the SERPs… when they don't, they automatically call it a "sandbox" if they can't figure it out…

Reality is… it might be that there are 10,000 websites that were there first with more inbound links and experience. You have to earn your spot…

Bottom line. Sandbox seems to occur, but it will only occur for crowded markets… you need to work much harder than in a niche market with no competition… If there is no competition and your site is relevant, it will certainly rank well… That's why keyword selection is so important. Choose the wrong keywords and you will get ranked nowhere, choose the right keywords and you'll find your site on top of the SERPs a few weeks later…

Until recently, if a new IM eBook came out, and I placed it on my website… you simply had to do a search for the title and there I had been… but I am not focusing on ebooks and courses anymore. I want to help you to get your first websites up and running - that's where I personally find more satisfaction in.

I've been on page one or two for e.g. the phrase "Automated Cash Formula" ever since I placed a review on my site about it (5 months ago…)… It was instant because my site is being crawled daily and in the beginning, there was hardly any competition for that phrase…

PPC? Sound familiar…

SEO? (Search Engine Optimization) not to discourage…

It's not my intention to discourage anyone from practicing SEO - I probably made it sound very difficult. It's not as long as you're staying away from the hyper competitive niches. Choose a niche in which your site could really help other people and where not all the SEOs (Search Engine Optimizers) hang out and you'll rank well quickly because other people will be linking to your great content.

SEO is certainly an incredible way to get free traffic - and lots of it. Any free traffic is good traffic…

I make money with the traffic. Absolutely… it's interesting to see a commission show up for something odd… then look at your logs and see someone had landed on a page you weren't promoting with anything.

… Someone just did a search on Google.

You just have to be smart and spread your risk by using other traffic generation strategies as well… just in case your SEO efforts are NOT paying off.

Tags: adsense, digg.com, ebook, free traffic, search engine optimization, seo, social bookmarking, traffic, websites

First of all, Google Pagerank has nothing to do with Adwords… although indirectly I suppose it does. One of the reasons Adwords is so valuable is because you can go around this important factor that Google has… And it also might be a good thing if the website you are promoting has a high PR, because the visitor might see that website as being more important and more of an authority website… etc.

This is related to Search Engine Optimization and Organic Results…

Google uses PageRank to measure how important a website is. It's based on a few factors, but the main factor is how many inbound links (and the quality of those links) you have pointing to your website.

PR is combined with Google's Algorithm (other factors like the quality of your content and the number of times your keyword appears in the visible text etc.) to determine your position in the Search Engine Results Pages (SERPs)… if you notice the sites at the top of your search results they usually have more inbound links than the ones below them.

Sometimes, it's close because the quality of links are important also. If you have a PR8 website pointing to you, you are in better shape than if you had a PR3 website pointing to you… in essence, it makes your website more important…

If you install Google's toolbar… or if you visit:

http://www.pagerank.net/pagerank-checker/

…you will see a bar that says "PageRank". That bar ranks a site from 1 to 10…

9 or 10 are very difficult to get. Google.com has a PR10… W3.org has a PR10… DMOZ has a PR9…

Those are websites that have a lot of links pointing to them. W3.org is considered an authority website…

It takes some effort to get to a PR5… generally, I think PR5 and up is really good. A lot of people when they are out looking for people to trade links with, like to focus on websites with a good PageRank…

Check this out… One of the biggest things PR is used for these days is determining the value of a web page and selling ad space based on the PR:

http://www.linkadage.com

There is a lot of controversy as far as the true importance of PR goes. I've noticed most people that are against it are people that can't seem to get it right.

In the beginning, PR was designed to be an indication of the importance and popularity of a website, but in true Webmaster fashion, a lot of community members were looking for different ways to get Inbound Links in order to manipulate Google. And from there the Link industry got a start… link exchanges, renting links, selling text links etc, etc….

I just saw a guy last week that spent over $650 to get PR3 or better links from 50 different websites…

One of the problems with it is that PR alone does not provide you with traffic…

You still need to have a well optimized website, have done your keyword research and considered the other 100+ factors (some known, some unknown) that Google uses to rank a site in the SERPs… PR might be an important factor, but it isn't the only factor and it certainly hasn't the weight anymore which it used to have.

AND ON top of that, getting 100s or 1000s of UNnatural links doesn't give PR a good name AND can get your sites penalized quickly (PR bar will be greyed out or reset to 0!).

Some more info:

http://www.google.com/technology/

Tags: adsense, adwords, search engine optimization, traffic, websites

As a newbie online marketer, there are really only two things standing between you and your website making massive amounts of profits - or going bankrupt right before your eyes.

The first of these two things is how much drive and effort you have to sell your products and work for yourself. You will never get anywhere if you do not have the motivation or the 'know-how-to-run-your-own Internet-marketing-business'. Without either of those two characteristics, your business is doomed to failure.

The second thing that all fledgling Internet marketers must learn if they are to compete with the big boys for potential profits is to write excellent web copy. Your sales copy needs to be fluid, compelling, and totally logical to everyone who reads it. It should sound conversational - but not to the point where a client would rather want to be your friend than buy your product.

It should tell everything there is to know about what you are selling without making false claims or hyping your goods to the point where people do not really believe in your product. And your copy shuld not contain errors of any kind, whatsoever.

But why is web copy so important to an Internet marketer? Because it is the only thing that can really make or break a sale. Your Internet business is not like a brick and mortar store. Your customers cannot eyeball the digital items you are offering. They cannot touch them and feel them or examine the product's box.

A customer who is visiting your website will not be able to call over a store manager to talk about whether or not the product is right for them. Anyone who visits your website has to continue reading in order to get to know more about the product and the willingness to do so depends on how well your web copy is written.

If the copy is good - you will get the sale. If the copy is poorly drafted - chances are you could have month upon month go by without even the slightest tug at your line.

Why Is Tweaking So Important?

Now that you know exactly how important web copy is to the success of your online business, you need to get to work on the basic format that your sales copy needs to take.

As mentioned earlier, your sales copy should sound relatively conversational while still keeping the ability to persuade your customers that your product is the one which can give them the solution to their problems. In order to make your sales copy as good as it can possibly be, you need to start by thinking about what the things are which make your product different from the rest.

Say you are selling an E-Book which you have written about how to get the best and most amazing deals on all kinds of computer programs, just as an example. You want to sell that E-Book for as much as you possibly can - but first you need to convince those who visit your website that they should pay you for your E-Book. This is where your sales copy skills will come into play.

You need to start out your sales copy composition endeavor by making a list of all of the great points about your E-Book (bullet points). Be sure to highlight points that separate your product from the rest of the pack, as there will probably be other people out there who are selling roughly the same product as you.

Once you have compiled a list of the top reasons why a person would want your product, start to write around that list and eventually turn it into a full-fledged sales copy document. If you need inspiration, all you have to do is browse around to other E-Book marketing websites and see how their sales copy looks.

Be sure that your tone is relatively conversational, you are not using any big words or sales jargon, you are using plenty of bulleted lists and colors that will stand out to the customers, and above all else - make sure that your sentences and paragraphs are pretty short for an easy read.

Writing and Tweaking Your Sales Copy

Once you have your sales copy nested comfortably on your website, you may be tempted to think that your work is done and you can move on to a new project.

But, for the Internet marketer, your work is never done - and if you want to be truly successful, you always have to be on top of things on your website.

Therefore, testing and tweaking your sales copy is a tactic that more and more marketers are utilizing so that they can boost sales and maximize their profits.

Just because you may think that your sales copy sounds good to you, does not mean that it sounds equally as good to the rest of the public. Continuously tweaking your copy can make all the difference in the world in terms of getting your message across to the masses.

If you have recently posted your copy to its website, keep it as it is for now and wait until you start getting some traffic flowing to your web servers. After a few weeks, whether or not you are getting any sales, it is a good time to update your copy.

Start by adding any recent testimonials that you may have received from satisfied customers. Testimonials can really help you boost your sales because they give your copy an extra shot of trustworthiness.

Apart from adding testimonials to your copy, you should just tweak a few of the ways that you have worded your sentences and maybe add or remove a few bulleted lists and longer paragraphs.

Post everything back to your website and see if your sales change. If sales change for the better, then keep your copy in its new form.

On the other hand, if sales start to drop, change your copy back and then start from the original again the next time you make some tweaks. By tweaking your copy, you can squeeze more and more cash out of your customers without having to raise or lower your prices.

Tags: adsense, traffic, websites